Real Techniques – Make-up sponges, brushes and accessories
Develop Real Techniques’ reputation in Spain, introducing it to the general public through opinion formers in the beauty and make-up sector.
Real Techniques is a brand of professional brushes with international success online. It was created by two make-up experts, sisters Samantha and Nicole Chapman, who, after many years of experience in the sector, became idols in the world of online beauty through their Youtube channel Pixiwoo, their blogs and their online tutorials.
When it launched in Spain the brand was already well-known and well-renowned on a digital level and amongst make-up enthusiasts, always staying on point with new and international trends. The communications strategy in this case aimed to introduce the brand to a wider audience through communications campaigns in digital media channels.
The brand was presented to beauty and lifestyle influencers and journalists during the Beautik Experience Tour event. At the event guests were invited to discover the brand and its products, highlighting the recent launch of the Bold Metals collection.
After the event, we managed its presentation to the rest of the media and influencers through the distribution of press kits and one-on-one presentations.
The Beauty Makers were charged with the company’s press office and PR, both for the press and influencers, managing the distribution of press kits, presentations, prize draws and special collaborations.
Real Technique was extremely well received in Spain, gaining widespread coverage on the excellent quality of its products and positioning the company as one of the leading brands for make-up brushes and accessories in Spain.
360º Beauty PR
Press file and press releases
Press office – PR