21 Oct Innovating in 2020 & beyond
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DISCOVER TRENDS & TECHNOLOGIES THAT LINK BENEFIT WITH CONSUMER VALUE
If you’re missing the wonder & joy of beauty discovery in the traditional cycle of Cosmoprof, In-Cosmetics, Makeup In Paris (and New York, and Shanghai…), you’re not alone! Of the many voids we’re becoming accustomed to in the “new normal,” the community, connection and excitement of the beauty innovation cycle is a challenge for so many of us.
That’s why we’re excited to present our new product showcase, Play IT! Innovation & Trends.
Time to play!
‘Play’ embraces all of the positivity that beauty can bring into our lives. Joy, discovery, excitement, comfort, self-expression & community.
Play IT journeys through the Innovation & Trends that will carry us into 2021-2023 with a hyper-focus on the key beauty benefits & performance needs most-valued by the consumer today.
Explore 7 beauty worlds to discover new horizons of texture, ingredients, performance & sensoriality.[/vc_column_text][vc_column_text]
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What’s inside?
We’ve identified 7 concepts that speak to new technologies, new mentalities, and new consumer expectations in a post-pandemic beauty world.
- Spray IT! Touchless Skincare
- Tap IT! Sticks that Make Beauty Simple
- Clean IT Up! Hi-Tech Naturals
- Express IT! Hi-Impact Makeup
- Nurture IT! Cuddle & Care
- Detox IT! Deep-Cleaning Hygiene Essentials
- Mask IT! Face & Beyond
Discover it!
Ready to experience new beauty? Get inspired and co-create with us! Request your presentation and we’ll prepare a custom touch’n’play experience for you. Email us at hello@thebeautymakers.com
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