COMMUNICATIONS

JOHN FRIEDA

BRIEF

Celebrate the launch of the new Weightless Wonder product line with a press launch event.

EXECUTION

In line with the John Frieda brand identity, an open day event in an exclusive urban location was hosted in the center of Madrid. A comfortable Attic-Suite was decorated with the colors of the range, filled with feathers to reinforce the lightweight positioning of the #pesopluma (feather weight) range.

RESULTS

Attendance from top-tier fashion, beauty and lifestyle press, with strong, positive reception of the new product range.

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