BRIEF
Celebrate the launch of the new Weightless Wonder product line with a press launch event.
COMMUNICATIONS
JOHN FRIEDA
EXECUTION
In line with the John Frieda brand identity, an open day event in an exclusive urban location was hosted in the center of Madrid. A comfortable Attic-Suite was decorated with the colors of the range, filled with feathers to reinforce the lightweight positioning of the #pesopluma (feather weight) range.
RESULTS
Attendance from top-tier fashion, beauty and lifestyle press, with strong, positive reception of the new product range.