BRIEF
Celebrate the launch of the new Weightless Wonder product line with a press launch event.
Celebrate the launch of the new Weightless Wonder product line with a press launch event.
In line with the John Frieda brand identity, an open day event in an exclusive urban location was hosted in the center of Madrid. A comfortable Attic-Suite was decorated with the colors of the range, filled with feathers to reinforce the lightweight positioning of the #pesopluma (feather weight) range.
Attendance from top-tier fashion, beauty and lifestyle press, with strong, positive reception of the new product range.