USU

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BRIEF

Build and strengthen the USU Cosmetics brand identity, which launched in summer 2019. Currently the Spanish brand continues to collaborate with The Beauty Makers Communications Division for ongoing marketing & promotion support in PR, including online and offline media, as well as managing brand-owned social media channels.

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EXECUTION

TBM Beauty Brand Building Methodology.

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RESULTS

A brand personality built hand-in-hand with the USU team; creating a rich story, identifying and defining the target audience; creating powerful and differentiated messages. We created and conceptualized the brand story to position itself in a highly competitive market. By integrating the consumer into every aspect of the brand experience, the story comes to life with meaningful value.

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