09 Mar Goldwell
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BRIEF
Strengthen the Goldwell brand’s premium positioning and commitment to creativity within the professional salon segment through quality collaborations with renowned stylists and emerging talents in the fields of fashion and beauty.
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EXECUTION
Presentation of Goldwell and its products to a selection of stylists via welcome packs, product shipments, one-on-one presentations and training. Continuous management of styling sponsorships with influential artists & celebrities in film, music and entertainment.
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RESULTS
Strong, positive reception from stylists and celebrities collaborating with the brand. Quality mentions by leading stylists and current Spanish celebrities and artists. Goldwell product use & editorial credits in cover shoots, fashion editorials and celebrity interviews in prestigious magazines.
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