{"id":20417,"date":"2023-04-18T17:03:21","date_gmt":"2023-04-18T15:03:21","guid":{"rendered":"https:\/\/www.thebeautymakers.com\/portfolio_page\/goldwell\/"},"modified":"2023-04-18T17:24:04","modified_gmt":"2023-04-18T15:24:04","slug":"goldwell","status":"publish","type":"portfolio_page","link":"https:\/\/www.thebeautymakers.com\/en\/portfolio_page\/goldwell\/","title":{"rendered":"Goldwell"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20417\" class=\"elementor elementor-20417 elementor-19568\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e68633f elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"e68633f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ac1ca2\" data-id=\"5ac1ca2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6b54f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4b6b54f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c5ebb3 elementor-widget elementor-widget-heading\" data-id=\"10c5ebb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Goldwell<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180f340c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"180f340c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bd8735b elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"6bd8735b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df469e6\" data-id=\"df469e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6641c020 elementor-widget elementor-widget-text-editor\" data-id=\"6641c020\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to raise Goldwell brand awarness and positioning as expert brand in professional hair care in Spain, we created and implemented a brand ambassador strategy with two renowned stylists in the sector: Iv\u00e1n Gomez and Raquel Alvarez D\u00edas. Groomings for red carpets, editorials and covers in the main magazines, as well as Master Classes were some of the actions that lead to achieve the set goals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8233855 elementor-widget elementor-widget-text-editor\" data-id=\"8233855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the same time, to boost the brand&#8217;s visibility and reach a broader audience, we created a large network of brand collaborators and participated in different television programmes, series and films, and in fashion shows. The brand also won one of the Marie Claire Hair Awards with Bond Pro Day &amp; Night Bond Booster, one of Goldwell&#8217;s most important launch in 2022.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e0123 elementor-widget elementor-widget-text-editor\" data-id=\"a5e0123\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The result of these actions was the positioning of Goldwell among the main brands in the premium professional hair sector in Spain, creating and promoting brand awareness both among stylists and the final consumers, managing to be recognized for its quality, innovation and performance linking Goldwell with fashion, cinema and celebrities lifestyle.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Goldwell In order to raise Goldwell brand awarness and positioning as expert brand in professional hair care in Spain, we created and implemented a brand ambassador strategy with two renowned stylists in the sector: Iv\u00e1n Gomez and Raquel Alvarez D\u00edas. Groomings for red carpets, editorials&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19571,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[316,317],"portfolio_tag":[],"class_list":["post-20417","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-events-brand-experiences","portfolio_category-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goldwell | The Beauty Makers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebeautymakers.com\/en\/portfolio_page\/goldwell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldwell | The Beauty Makers\" \/>\n<meta property=\"og:description\" content=\"Goldwell In order to raise Goldwell brand awarness and positioning as expert brand in professional hair care in Spain, we created and implemented a brand ambassador strategy with two renowned stylists in the sector: Iv\u00e1n Gomez and Raquel Alvarez D\u00edas. 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