{"id":20431,"date":"2023-04-18T17:13:49","date_gmt":"2023-04-18T15:13:49","guid":{"rendered":"https:\/\/www.thebeautymakers.com\/portfolio_page\/beter\/"},"modified":"2023-04-19T17:23:53","modified_gmt":"2023-04-19T15:23:53","slug":"beter","status":"publish","type":"portfolio_page","link":"https:\/\/www.thebeautymakers.com\/en\/portfolio_page\/beter\/","title":{"rendered":"Beter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20431\" class=\"elementor elementor-20431 elementor-8349\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17000a90 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"17000a90\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71539219\" data-id=\"71539219\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a12198 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a12198\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6077041d elementor-widget elementor-widget-heading\" data-id=\"6077041d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Beter<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-793b7f50 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"793b7f50\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-493f81b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"493f81b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7080b5ed\" data-id=\"7080b5ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38204693 elementor-widget elementor-widget-text-editor\" data-id=\"38204693\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Artistic Direction team and our production partners worked together to create visually attractive images consistent with the essence of the brand. With the #BeterTogether concept, we wanted to convey the legacy of Beter and its presence close to customers during daily life. We captured the essence of the products with carefully selected lighting and composition, and with models that represented the target audience to ensure that the images were relevant and engaging.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d4a0d elementor-widget elementor-widget-text-editor\" data-id=\"80d4a0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From detailed product images to lifestyle shots, our team captured a variety of settings that reflect Beter&#8217;s identity, style and history. We use a consistent color palette and design each image to fit perfectly with the branding and marketing strategy. The result was a portfolio of images crafted to help convey the brand&#8217;s identity, image and products that connect with the audience in an authentic and memorable way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Beter Our Artistic Direction team and our production partners worked together to create visually attractive images consistent with the essence of the brand. With the #BeterTogether concept, we wanted to convey the legacy of Beter and its presence close to customers during daily life. 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