{"id":5971,"date":"2020-10-21T17:44:07","date_gmt":"2020-10-21T15:44:07","guid":{"rendered":"https:\/\/www.thebeautymakers.com\/?p=5971"},"modified":"2020-10-27T09:28:47","modified_gmt":"2020-10-27T08:28:47","slug":"innovating-in-2020-beyond","status":"publish","type":"post","link":"https:\/\/www.thebeautymakers.com\/en\/innovating-in-2020-beyond\/","title":{"rendered":"Innovating in 2020 &#038; beyond"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>DISCOVER TRENDS &amp; TECHNOLOGIES THAT LINK BENEFIT WITH CONSUMER VALUE<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re missing the wonder &amp; joy of beauty discovery in the traditional cycle of Cosmoprof, In-Cosmetics, Makeup In Paris (and New York, and Shanghai\u2026), you\u2019re not alone! Of the many voids we\u2019re becoming accustomed to in the \u201cnew normal,\u201d <strong>the community, connection and excitement of the beauty innovation cycle is a challenge for so many of us<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019s why we\u2019re excited to present our <strong><a href=\"https:\/\/www.thebeautymakers.com\/en\/?page_id=4669\">new product showcase<\/a>, Play IT! Innovation &amp; Trends.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Time to play!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>\u2018Play\u2019 embraces all of the positivity that beauty can bring into our lives<\/strong>. Joy, discovery, excitement, comfort, self-expression &amp; community.<\/p>\n<p>&nbsp;<\/p>\n<p>Play IT journeys through the Innovation &amp; Trends that will carry us into 2021-2023 with a hyper-focus on the key beauty benefits &amp; performance needs most-valued by the consumer today.<\/p>\n<p>&nbsp;<\/p>\n<p>Explore 7 beauty worlds to discover <strong>new horizons of texture, ingredients, performance &amp; sensoriality.<\/strong>[\/vc_column_text][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;5980&#8243; img_size=&#8221;1000&#215;600&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2><\/h2>\n<h2>What&#8217;s inside?<\/h2>\n<p>&nbsp;<\/p>\n<p>We\u2019ve identified <strong>7 concepts that speak to new technologies, new mentalities, and new consumer expectations<\/strong> in a post-pandemic beauty world.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Spray IT!<\/strong> Touchless Skincare<\/li>\n<li><strong>Tap IT!<\/strong> Sticks that Make Beauty Simple<\/li>\n<li><strong>Clean IT Up!<\/strong> Hi-Tech Naturals<\/li>\n<li><strong>Express IT!<\/strong> Hi-Impact Makeup<\/li>\n<li><strong>Nurture IT!<\/strong> Cuddle &amp; Care<\/li>\n<li><strong>Detox IT!<\/strong> Deep-Cleaning Hygiene Essentials<\/li>\n<li><strong>Mask IT!<\/strong> Face &amp; Beyond<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2>Discover it!<\/h2>\n<p>&nbsp;<\/p>\n<p>Ready to experience new beauty? Get inspired and co-create with us! Request your presentation and we\u2019ll prepare a custom touch\u2019n\u2019play experience for you. Email us at <a href=\"mailto:hello@thebeautymakers.com\">hello@thebeautymakers.com<\/a><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;5993&#8243; img_size=&#8221;1000&#215;600&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center\"> Discover trends &#038; technologies that link benefit with customer value<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":5976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[53,60,61,58],"tags":[],"class_list":["post-5971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-communication","category-marketing-en","category-tbm-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovating in 2020 &amp; beyond | Play IT! 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