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[\/vc_column_text][vc_column_text css=”.vc_custom_1604583486372{margin-bottom: 15px !important;border-bottom-width: 15px !important;padding-bottom: 15px !important;}”]CBD has become synonymous with the beauty wellness<\/strong> wave and seems to be popping up in literally everything \u2026 from body oil & deodorant to mouth rinse & \u00ba; lemonade & sparkling water to intimacy gels & dog treats.<\/p>\n The beloved non-psychoactive substance from the cannabis plant, which is formally known as cannabidiol, offers a wide range of wellness benefits<\/strong> that connect the physical & the mental\u2014for a truly holistic wellness approach.<\/p>\n Much debate ensues over the effectiveness of using CBD in topical versus ingestible forms, and much research remains. But its impact on the beauty landscape is already proven, as people around the world embrace the buzzy ingredient in their everyday lives.<\/p>\n <\/p>\n <\/p>\n Its benefits make it a natural fit for topical skincare treatments<\/strong>, and it\u2019s been touted as a wonder worker for:<\/p>\n <\/p>\n <\/p>\n The fusion of makeup and skincare is long underway and has already spawned new generations of active makeup<\/strong> that both optimizes skin and streamlines beauty routines.<\/p>\n We identify two factors as we consider opportunities for CBD to drive growth:<\/p>\n The addition of CBD into makeup for luxury positioning plus complexion enhancing performance is an organic evolution of this market trend<\/strong>.<\/p>\n <\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”6139″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/lordjones.com”][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n Lord Jones (and its new Happy Dance collaboration)<\/strong><\/p><\/blockquote>\n One of Fast Company\u2019s 2019 Most Innovative Companies, Lord Jones\u2019 high-concentration CBD formulas deliver luxury in face, body and supplement wellness products.<\/p>\n The brand just teamed up with actress Kristen Bell to launch Happy Dance, a new range of CBD-infused body care.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1604577121705{margin-top: 40px !important;margin-bottom: 30px !important;border-top-width: 0px !important;}”][vc_column width=”2\/3″][vc_column_text]Milk Makeup<\/strong><\/p>\n An early disruptor with its KUSH range (and provocative launch campaign), the brand continues to pulse innovation, most recently with its CBD + Arnica Solid Body Oil.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”6143″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.milkmakeup.com\/”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”6147″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/saintjanebeauty.com\/”][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n One of Sephora\u2019s fastest success stories ever, Saint Jane\u2019s Luxury Beauty Serum with CBD was a runaway hit. This year the brand builds on its signature Microdose CBD Lip Gloss collection with a CBD-infused lipstick.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1604577131788{margin-top: 40px !important;margin-bottom: 30px !important;}”][vc_column width=”2\/3″][vc_column_text]<\/p>\n The #highlybeautiful brand of CBD-infused skincare, lipcare and wellness products that \u201cPlay Loud.\u201d Check out its Cupua\u00e7u + Mango Butter Lip Balm in clear or pH-based color-shifting formulas.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”6151″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/wldkat.com\/”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”6155″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.purcosmetics.com\/hybrid-cbd-hydrating-tinted-lip-and-cheek-balm”][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n The self-proclaimed \u201cComplexion Authority\u201d infused CBD into its hydrating lip and cheek balm for a tinted multi-tasker that helps sooth dry skin and improve skin comfort.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1604577138856{margin-top: 40px !important;}”][vc_column width=”2\/3″][vc_column_text]<\/p>\n One of Spain\u2019s leaders\u00a0<\/span>in professional\u00a0cosmetics\u00a0<\/span>since 1966, Montibello<\/span>\u00a0<\/span>recently launched SKIN EXPERT HEMP CBD, a bi-phase cosmeceutical serum that acts to destress the skin. Recommended for tired, sensitive, oily and irritation-prone skin, the innovative formula fuses active ingredients in a silky texture that absorbs easily without any residue. The hemp comes from sustainable crops that follow the Nagoya Protocol, contributing to the conservation of biological diversity, sustainability and poverty reduction.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”6159″ img_size=”500×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.instagram.com\/montibello_estetica\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1604335904257{border-top-width: 10px !important;}”][vc_column css=”.vc_custom_1604335936592{border-top-width: 20px !important;}”][vc_column_text css=”.vc_custom_1604583259493{padding-top: 20px !important;}”]Others High<\/em> On Our Radar: Kush Queen, Vertly, Herbivore, Kopari, 707 Flora[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1604335904257{border-top-width: 10px !important;}”][vc_column css=”.vc_custom_1604335936592{border-top-width: 20px !important;}”][vc_column_text css=”.vc_custom_1604583564048{padding-top: 20px !important;}”]<\/p>\n Introducing CHILLIST<\/strong>\u2014the latest luxury in CBD makeup.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1604335904257{border-top-width: 10px !important;}”][vc_column css=”.vc_custom_1604335936592{border-top-width: 20px !important;}”][vc_single_image image=”6175″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1604335904257{border-top-width: 10px !important;}”][vc_column css=”.vc_custom_1604335936592{border-top-width: 20px !important;}”][vc_column_text css=”.vc_custom_1604583332359{padding-top: 20px !important;}”]Our new formulas<\/strong> infuse the skincare benefits of CBD into rich, luscious makeup textures. Designed to nourish & enhance skin<\/strong> while delivering vivid color, high-performance correction, and sensorial experiences.[\/vc_column_text][vc_row_inner css=”.vc_custom_1604578519513{margin-top: 30px !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”6168″ img_size=”500×500″ alignment=”center”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]The collection includes:<\/p>\nWHAT\u2019S TO LOVE?<\/h2>\n
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WHAT\u2019S NEXT?<\/h2>\n
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BRANDS WE\u2019RE WATCHING<\/h2>\n
Saint Jane<\/h4>\n
WLDKAT<\/h4>\n
PUR<\/h4>\n
MONTIBELLO<\/h4>\n
HOW CAN THE TBM BRAND LAB HELP YOU?<\/h2>\n