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[\/vc_column_text][vc_column_text]Surely, every time you open a social media app, some quick video grabs your attention and occupies more of your time than you even intended.<\/p>\n
You are part of an increasingly active community of short video consumption. That\u2019s why today we are going to learn about the options that social media platforms offer to incorporate short videos in your social media strategies: Reels vs. TikTok.<\/p>\n
The short video format has become a trend and is one of the fundamental strategic tools in social media.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1621433773959{margin-top: 50px !important;}”][vc_column width=”1\/2″][vc_column_text]<\/p>\n
Used to explain the product: show problem & solution in less than 1 minute.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n
Used to show product use or application and peak interest.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1621433773959{margin-top: 50px !important;}”][vc_column width=”1\/2″][vc_single_image image=”6545″ img_size=”300×533″ alignment=”center” onclick=”custom_link” link=”https:\/\/www.instagram.com\/reel\/CG0qLpnhUEC\/”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6549″ img_size=”300×533″ alignment=”center” onclick=”custom_link” link=”https:\/\/www.instagram.com\/reel\/COSIJbjCzvs\/”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1621433773959{margin-top: 50px !important;}”][vc_column width=”1\/2″][vc_column_text]<\/p>\n
The classic testimonial video but in a much more fun, dynamic way that is, above all, not forced[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n
Already a typical video format both in Reels and TikTok. Try it with your brand or product![\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1621433773959{margin-top: 50px !important;}”][vc_column width=”1\/2″][vc_single_image image=”6553″ img_size=”300×533″ alignment=”center” onclick=”custom_link” link=”https:\/\/www.instagram.com\/reel\/CMAbO7Jj2tt\/”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6557″ img_size=”300×533″ alignment=”center” onclick=”custom_link” link=”https:\/\/www.tiktok.com\/@jamescharles\/video\/6745190782275210501?sender_device=pc&sender_web_id=6948335287026124294&is_from_webapp=v1&is_copy_url=0″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1619534470630{margin-top: 40px !important;}”][vc_column][vc_column_text]<\/p>\n
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Reels is the Instagram tool for making and discovering short videos. Record and edit videos of up to 30 seconds<\/strong> with audio, music, effects and creative tools. On the other hand, TikTok allows up to 60 seconds<\/strong> of video and many more editing possibilities.<\/p>\n Just like any other post, both Instagram Reels and TikTok videos allow likes<\/strong> and comments<\/strong>, in addition to adding the videos to your stories, sending them in private messages, or sharing on other social platforms.<\/p>\n One of the most prominent characteristics that both platforms share is that the videos appear in the \u201cExplore\u201d section, offering all users the opportunity to become a creator and reach the maximum audience possible<\/strong>.<\/p>\n The majority of brands and influencers have opted for video formats popularized by TikTok, sometimes compromising a perfect image for one that is more organic and real<\/strong>.<\/p>\n Like TikTok, Reels also tend to convey a more lighthearted tone, although more professional-looking content is also acceptable<\/strong>.\u00a0 This is due to the audiences that comprise each platform: on Instagram, the majority of users are 25-30 years old (57%), and one TikTok the majority of users are 14-24 years old.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1619534470630{margin-top: 40px !important;}”][vc_column][vc_column_text]<\/p>\n Time, definitely. Creating short videos for Reels and Instagram takes time<\/strong>. And yes, it\u2019s worth it, because:<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1622543226873{margin-top: 40px !important;margin-bottom: 40px !important;}”][vc_column][vc_single_image image=”6561″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n Remember that both Reels and TikTok are more than content. <\/strong><\/p>\n They are a tool for creating videos. And if you\u2019ve decided that you have the time \u2026 we also recommend taking a look at the Capcut app, an external tool that allows you to create videos from other content.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" Reels vs TikTok, the short video format has become a trend and is one of the fundamental strategic tools in social media.<\/p>\n","protected":false},"author":6,"featured_media":6539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[53,54],"tags":[86,115,116],"class_list":["post-6533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-digital-beauty-en","tag-beauty","tag-challenge-en","tag-digital-en"],"yoast_head":"\nWHAT DO YOU NEED TO MAKE A SHORT VIDEO?<\/h2>\n
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