BRAND & PRODUCT

BACTINEL

BRIEF

Elevate BACTINEL brand design & packaging for the reformulation of hydrating body milks & gels, introducing new 99% natural formulas. Modernize the brand with natural, sustainable positioning, without neglecting efficacy, maintaining the brand’s heritage from 1991: eco-friendly sweet almond oil in products that guarantee 24-hour hydration.

EXECUTION

Design exploration to capture the strategic positioning of the 99% natural, high-performance range while respecting the key values of the brand: a fresh perspective in the pharmacy channel that transmits both natural roots & advanced efficacy.

RESULTS

A fresh, colorful & graphic new brand image rooted in the brand’s authentic connection with Mediterranean cosmeceutical tradition.

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