Korres, brand pioneer of Greek natural cosmetics, is a global skincare leader available in more than 30 countries. For the its relaunch in Spain, the brand partnered with The Beauty Makers to lead the communications strategies in press & social media.
We built the relaunch strategy around brand heroes: Wild Rose, Golden Krokus, and Greek Yogurt. The plan leveraged a press tour, media presentations, press releases, creative press kits, and a reactivation of the brand’s social media in-market, aligning to the strong global identity of the Korres brand.
Beauty, lifestyle and pharmacy press enthusiastically received the brand into the Spanish market for the relaunch, which garnered key features in a large selection of the most renowned publications.
Successful reactivation of its social media channels re-energized brand interest, resulting in increased consumer engagement online & increased distribution potential with growth in pharmacy requests to launch the brand in channel.
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