09 Mar Sabon
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BRIEF
Sabon, the prestigious cosmetics brand based on ingredients from the Dead Sea, implemented a new strategic focus on digital with an objective to increase brand recognition in Spain, boost social media engagement, and grow traffic in-stores and online.
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EXECUTION
Together with a new content strategy and social media promotions, The Beauty Makers developed a micro-influencer activation plan, building a network of 60 beauty and lifestyle micro-influencers based on brand fit and audience affinity.
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RESULTS
Growth in engagements as well as audiences on both Facebook and Instagram, exceeding the goal of 10,000 followers and allowing the brand to access new features on the platform. Management of 60 micro-influencer collaborations throughout the first year via an ambassador program, store invites, personalized mailings, giveaways, and meet & greet events in-store.
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