Korres

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BRIEF

Korres, brand pioneer of Greek natural cosmetics, is a global skincare leader available in more than 30 countries. For the its relaunch in Spain, the brand partnered with The Beauty Makers to lead the communications strategies in press & social media.

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EXECUTION

We built the relaunch strategy around brand heroes: Wild Rose, Golden Krokus, and Greek Yogurt. The plan leveraged a press tour, media presentations, press releases, creative press kits, and a reactivation of the brand’s social media in-market, aligning to the strong global identity of the Korres brand.

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RESULTS

Beauty, lifestyle and pharmacy press enthusiastically received the brand into the Spanish market for the relaunch, which garnered key features in a large selection of the most renowned publications.

Successful reactivation of its social media channels re-energized brand interest, resulting in increased consumer engagement online & increased distribution potential with growth in pharmacy requests to launch the brand in channel.

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