About This Project
Beter
Our Artistic Direction team and our production partners worked together to create visually attractive images consistent with the essence of the brand. With the #BeterTogether concept, we wanted to convey the legacy of Beter and its presence close to customers during daily life. We captured the essence of the products with carefully selected lighting and composition, and with models that represented the target audience to ensure that the images were relevant and engaging.
From detailed product images to lifestyle shots, our team captured a variety of settings that reflect Beter’s identity, style and history. We use a consistent color palette and design each image to fit perfectly with the branding and marketing strategy. The result was a portfolio of images crafted to help convey the brand’s identity, image and products that connect with the audience in an authentic and memorable way.