About This Project
Goldwell
In order to raise Goldwell brand awarness and positioning as expert brand in professional hair care in Spain, we created and implemented a brand ambassador strategy with two renowned stylists in the sector: Iván Gomez and Raquel Alvarez Días. Groomings for red carpets, editorials and covers in the main magazines, as well as Master Classes were some of the actions that lead to achieve the set goals.
At the same time, to boost the brand’s visibility and reach a broader audience, we created a large network of brand collaborators and participated in different television programmes, series and films, and in fashion shows. The brand also won one of the Marie Claire Hair Awards with Bond Pro Day & Night Bond Booster, one of Goldwell’s most important launch in 2022.
The result of these actions was the positioning of Goldwell among the main brands in the premium professional hair sector in Spain, creating and promoting brand awareness both among stylists and the final consumers, managing to be recognized for its quality, innovation and performance linking Goldwell with fashion, cinema and celebrities lifestyle.