About This Project
John Frieda
Open day Weightless Wonder
Press presentation of John Frieda’s Weightless Wonder range. In an exclusive urban location in the center of Madrid, and in line with John Frieda’s identity, a comfortable penthouse suite was decorated with the colors of the range and the space was filled with feathers, to reinforce the launch of the range ‘Weightless’.
The event was attended by the main fashion, beauty and lifestyle media, with a very good reception of the line by the attendees.
Brazilian Sleek Launch with Patry Jordán
For the launch of the Frizz Ease Brazilian Sleek range in Spain, we created a product test campaign on social networks to obtain real and honest testimonials in the Spanish market. For the the campaign, we counted on Patry Jordan, a beauty and sports influencer with more than 5 million followers among all her networks, as well as nano and micro influencers, who were able to try out the brand’s latest launch for the first time. In addition, we invited 50 female followers from the community to be part of the product test.
The results were a complete success. Almost 200,000 people reached and more than 2,700 registrations. The average satisfaction with the product exceeded 90%, turning this launch into a sales success.
Vibrant Shine Launch - Freeda & Krash Cosmetics Collaboration
On the occasion of the launch of the John Frieda Vibran Shine range, we collaborated with a content creator to make quality videos with the products to be spread on John Frieda and Primor networks. Additionally, we ran a collaborative giveaway with Krash Cosmetics, spanish native make up brand, which garnered over 5,700 comments.
To further increase the brand awareness of the line, we developed a branded content campaign with the Freeda digital platform, in which the hair personalities were explained through their social networks to connect and interact in a fun way with the Freeda audience. The posts reached more than 434K people in total.