About This Project

Kin Cosmetics

Kin Cosmetics Press day

In June 2023 KIN Cosmetics, the professional hair care brand with 90 years history in the beauty industry bringing the excellence of its native land, the Costa Brava, around the world, presents its latest launch KINGLOSS COLOR to the spanish media.
For this presentation to the specialized press, we recreated the universe of the brand in an exclusive space in the heart of the capital: an urban oasis that evokes the brand’s Slow beauty philosophy and offers a moment of pause in the frenetic pace of the city.
The brand’s pillars are based on: high performance of products; creativity, which is expressed through the vision of hair trends; sustainability, which is a fundamental value that KIN Cosmetics has been working on adding more sustainable vegan formulas, with a high % of ingredients of natural origin and more sustainable packaging; inclusiveness, the KIN Cosmetics universe is a world of inclusive beauty, which enhances what makes us unique and special.
KINGLOSS Color is the new color range that is almost a treatment. It focuses on hair health and shine, thanks to its acid technology, it seals the cuticle, leaving silky and shiny hair that reflects light like never before. It is a very soft coloration, without lightening power, vegan and with a high % of ingredients of natural origin. The line has a color chart of 19 very versatile shades, since it allows up to 6 color services available.
Category
Events & brand experiences, Press & PR Office

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