About This Project
John Frieda
The Sailing Experience
With the goal of increasing the visibility of John Frieda in Spain and amplifying the brand awareness, we managed an exclusive collaboration with 4 spanish macro-influencers.
Through a three-day experience in the Balearic Islands, the influencers created content capsules and share them with their communities integrating John Frieda and its products into their travel experience.
+600k total impacts
+900 saved
+500 ecommerce clicks
+450k total views