About This Project
Singuladerm
Collageneur Campaign
For Black Friday 2022 we activated a campaign with 50 influencers to boost Singuladerm’s XPERT Collageneur range to encourage purchases with an exclusive promotion. We sent the range of products to a number of nano and micro-influencers so that the creators could test the range and showcase the routine, its benefits and results. In a second stage, we activate a personalized discount code for some of the profiles. The campaign impacted more than 1.8M people.
10 year anniversary
On the occasion of the 10th Anniversary of the laboratory, Singuladerm commissioned us to work on the concept and the creation of the brand’s first corporate video with the aim of bringing the brand closer to pharmacies and consumers.
In the audiovisual piece, we find the speech of the professionals who explain and show the reasons why Singuladerm remains at the top of the Spanish and Asian market as one of the most innovative molecular cosmetics brands. We developed the narrative of the video in which key testimonials from the Singuladerm team (CEO, IT, Marketing and Sales) were combined. The recording was made at the Primaderm Laboratories facilities.
Thanks to teamwork with the client, we managed to capture in a close and emotional audiovisual piece, the essence and journey of the brand: 10 years of science, passion and beauty.